OVERVIEW
In a span of one month, I collaborated with a team of four young professionals/students on our client Red Wing Shoe's Vasque and created a campaign extension for their campaign "Log Outside". We researched and most of my work involved developing some brand concepts using Photoshop, Procreate, and InDesign while following the client’s existing brand guidelines. We were also mentored and received quality feedback from industry professionals in the Twin Cities at Colle McVoy and Carmichael Lynch. At the end of the show, our team won first place with "Best-In-Show". Our team identity, Little Dragon, represents the small, young, bold, fearless, and ambitious personalities of our members.
Little Dragon is a multi-disciplinary collective of hungry advertising talent. We believe that the best ideas are hiding where you least expect them.
Our team logo!
CREATIVE
A number of creative still executions used throughout the presentation. Background images provided by Unsplash and all assets/fonts are property of Red Wing Shoes/Vasque.
Special thanks to Aaron & Jada @ BoundarylessMN and Red Wing Shoes for hosting and sponsoring this experience over the summer! It has been a pleasure working with everyone!
