Branding concepts for a project back in 2019 to promote a mock business. I envisioned a sort of Asian restaurant (noodlplex) in which I designed the logo and applied it to various mockups for a visual example.
LOGO EXPLORATION
I was testing out a bunch of different colors and how it would respond under various environments. I already established the red-yellow combination as it reminded me of McDonald's and how they both have a certain effect in color psychology regarding feeling hungry. The logo markup plays into the design, with the stems of certain letters having that 'noodle treatment' and purposeful design of having bowls and containers stack upon each other to feel more grandiose/established.
Designed using Illustrator.
Designed using Illustrator.
Color Exploration
Concept for a physical/online menu. Designed with Adobe Express (formerly Spark).
16 x 9 Mobile App concepts (when iPhones still had bezels and a physical home button)
IG paid ad mockup promoting the business.
