OVERVIEW
I had the pleasure of competing in the National Student Advertising Competition, hosted by the American Advertising Federation. Our team (Team 540) worked on a campaign for Tide, aiming to persuade 18-to-35-year-olds to switch to cold washing by a conversion of 75% by 2030.
We developed various creative ideas which I will showcase, ranging from sticking to the brand guidelines and also experimenting with different creative executions.
We developed various creative ideas which I will showcase, ranging from sticking to the brand guidelines and also experimenting with different creative executions.
We were fortunate to earn awards for 1st Place, Best Plans Book, and Best Presentation at the District Level in Fargo, ND. Although we were just shy of making it to Nationals this year, I still had a great time bonding and connecting with the team, and I wouldn't trade that experience for anything else.
UPDATE (2/28/2025)
On February 28, 2025, two pieces of our campaign work (the Plans Book and the Bus mockup) were recognized and awarded Bronze for Student submissions at AdFed MN's The Show 2025! Thank you to those who came and celebrated with us, and congrats to the winners!
