Work done for Ad 2 Minnesota's 2024 Student Ad Summit, which was held at the McNamara Alumni Center on February 16th, 2024. My role on the Ad Summit Board was a Creative Designer on the Creative Team with the talented group of Maya Ellis, Justice J., Avery Wetzstein, Nati Yeshiwas, and Anita Ngo.
NO PRESSURE, JUST PASSION..
..is the freedom to explore the advertising industry without having that weight of perfection on you. It’s about embracing creativity, experimenting with ideas, and growing, both personally and professionally. Having No Pressure, Just Passion at the Student Ad Summit, there’s no pressure to perform; instead, confidence and authenticity guide you. Networking becomes more about those genuine connections, and the journey to success is driven by passion and enthusiasm, one step at a time.
ART DIRECTION
Light streaks in combination with the chrome typography are used on black and darker backgrounds, representing the "Just Passion" concept with its organic flow, electric color, and energy in contrast to the sharp geometric typography and dull background.
TYPOGRAPHY
The fonts that have been chosen all convey contrast.
Geometric and blocky in contrast to the handwritten textural chrome.
Geometric and blocky in contrast to the handwritten textural chrome.
